GENESIS
N'ayez plus peur de la chute
Travailler, s’amuser, rincer, recommencer. Vous êtes pris par le rythme, happés par l'enthousiasme. Cela est grisant jusqu’à ce que le stress commence à affecter vos cheveux. Une vie à cent à l’heure, des facteurs environnementaux, des changements hormonaux et la preuve est là. Vous commencez à trouver une traînée de cheveux sur vos habits, dans la douche, sur votre brosse et partout où vous allez.
![homepage genesis video](/-/media/project/loreal/brand-sites/kerastase/emea/ch/homepage/genesis/homepage-genesis-video-thumbnail-1.jpg?w=300&rev=2e25fdb54ec14d8ca7a890ebfe6c2bb2&hash=617D955CA7F2BEE12AEE3F3995679F7A)
Kérastase a identifié deux raisons à la chute de cheveux des femmes
![Genesis Never be afraid of falling 2 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=320&rev=5d045f292af84b449473c2ce6d64da94&hash=A4D1EFF6FBA90E946D7098C09CD3D655 320w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=400&rev=5d045f292af84b449473c2ce6d64da94&hash=41D351C01B6388DB706EE9134A9C375D 400w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=500&rev=5d045f292af84b449473c2ce6d64da94&hash=7EE86EC6A1D14843C8BDE222C5FF3140 500w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=600&rev=5d045f292af84b449473c2ce6d64da94&hash=DB69A5222B71372E74945A847F1F1A67 600w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=767&rev=5d045f292af84b449473c2ce6d64da94&hash=81EE661C6C05F90F641BC546F14054B5 767w)
![Genesis Never be afraid of falling 3 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=320&rev=c8690a477bdf477e976671c4322fc0a0&hash=952A000DC6295B5064A2FAE1FDDC9EF2 320w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=400&rev=c8690a477bdf477e976671c4322fc0a0&hash=E95F2AC9AC7A1333A754233D1160D8C5 400w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=500&rev=c8690a477bdf477e976671c4322fc0a0&hash=C4405C00BA15F725023608C84E1B6207 500w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=600&rev=c8690a477bdf477e976671c4322fc0a0&hash=DD94748F41C1F6E8BE3961852161C061 600w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=767&rev=c8690a477bdf477e976671c4322fc0a0&hash=8B04BDC07D9703BD3F29A2B8359CFFF1 767w)
Genesis s’attaque aux deux causes de la chute de cheveux sur la base des connaissances de notre panel d’experts.
Les épreuves de la vie affectent la chute des cheveux. Nous avons collaboré avec trois types d’experts beauté et bien-être afin d’élaborer une gamme de produits s’attaquant au problème sous tous les angles. Nos experts vous expliqueront comment influer sur les effets de la chute des cheveux.
![Genesis Never be afraid of falling 8 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=320&rev=c01ff446cb0542d9ac18741499d22b6b&hash=D6011F4F00318ECF7C1D227CCD0DC8FC 320w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=400&rev=c01ff446cb0542d9ac18741499d22b6b&hash=ED54614A0E6C37B43F290AFB8975FDFB 400w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=500&rev=c01ff446cb0542d9ac18741499d22b6b&hash=E5556DDB2EA53E70AE5A17BEDE3ECA30 500w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=600&rev=c01ff446cb0542d9ac18741499d22b6b&hash=B3FD352C7E3E879B4F3C3CD2CC28B2C9 600w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=767&rev=c01ff446cb0542d9ac18741499d22b6b&hash=68E341D3F001065BD6A7D32822A363B1 767w)
![Genesis Never be afraid of falling 9 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=320&rev=6ce8ecce783148a2addbfebbc13298e4&hash=ECD68263F99EBAEA87B1EF0488ED24FB 320w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=400&rev=6ce8ecce783148a2addbfebbc13298e4&hash=38E117FAC5EF45207E0EC5CF3732D528 400w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=500&rev=6ce8ecce783148a2addbfebbc13298e4&hash=A768E3F2156EC9B359F58A6790C2FD10 500w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=600&rev=6ce8ecce783148a2addbfebbc13298e4&hash=BA82E47957F036680E88EB343E3BD945 600w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=767&rev=6ce8ecce783148a2addbfebbc13298e4&hash=114EAE2EE50127A7CB7CB8F9966EDD8F 767w)
84 % de chute de cheveux en moins
Fortifie la fibre
Favorise l'ancrage de cheveux
![Genesis Never be afraid of falling 10 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-10-article-kerastase.jpg?w=320&rev=8f341cb3b89b45ed90df02a39c065cd7&hash=B9F7EEB7E435927091769A3FBF8339B3 320w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-10-article-kerastase.jpg?w=400&rev=8f341cb3b89b45ed90df02a39c065cd7&hash=1F56977C7D65CB81E91D37EC9CEDF724 400w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-10-article-kerastase.jpg?w=500&rev=8f341cb3b89b45ed90df02a39c065cd7&hash=A671742A8DA9D681159D0092A7DAEE7D 500w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-10-article-kerastase.jpg?w=600&rev=8f341cb3b89b45ed90df02a39c065cd7&hash=6838F49D6FC3E7373921706C2ADA8B4E 600w,/-/media/project/loreal/brand-sites/kerastase/emea/ch/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-10-article-kerastase.jpg?w=767&rev=8f341cb3b89b45ed90df02a39c065cd7&hash=0A8A25148759E3D3D6E67FDBC3FE47D8 767w)